Spotlight On Floe By Montreal’s APPAREIL Atelier

Imagine your dream house, with clean sleek lines that create a calming atmosphere. The kind of home that you would be willing to “Marie Kondo” your belongings for!

But what’s missing? A garage, a pool, or maybe a large backyard? No, in my humble opinion, a beautiful residence deserves eye-catching [designer] furniture to make it a home.

Meet APPAREIL Atelier! Founded in 2017 by architect Kim Pariseau in Montreal, Quebec, APPAREIL Atelier is an extension to her Montreal-based firm APPAREIL Architecture. It was a natural move for the renowned architect to expand her design horizons to furniture that complements the firm’s projects.

Picture Courtesy of Felix Michaud Photography

Pariseau’s vision was to build a firm that wasn’t a separate “furniture company”. She saw an opportunity to intertwine the avant-garde design of her architecture firm (that’s also known for their minimalist approach) with the design of their furniture.

As the firm mentions on their website: “APPAREIL Atelier was born out of the conviction that there are no true boundaries between architecture and design”.

Picture courtesy of APPAREIL Atelier

This brings us to FLOE, their truly unique design collection that comes in a standard chair, a lounge chair, and a stool. The collection also includes HETA, a side table, and DOLI, decorative, artful wall hooks.

Picture courtesy of APPAREIL Atelier

There’s something about these designs that are not only sleek, modern and contemporary but also remind you of the mid-century furniture in Mad Men with its ash wood and steel compositions. They’re timeless and distinguished, perfect for the design connoisseurs.

I think that APPAREIL Atelier’s philosophy of collaboration brings the saying, “No man’s an island” to mind.

They work closely with their clients, craftspeople, and suppliers to keep their work sourced from the Canadian market, with the design and manufacturing taking place close to home in Montreal.

Picture courtesy of APPAREIL Atelier

This current collection was unveiled back in November 2018 at the Society for Arts and Technology (SAT) and received praise and adoration from the design community. In January 2019, the FLOE chair won the “Residential, Commercial and Integrated Furniture” award at the Grands Prix du Design.

I was drawn to this collection not only for its’ design concept but also for APPAREIL Atelier’s celebration of Montreal innovation and craftsmanship. They remind us of the importance of collaboration in the field of design, as well as the importance of leveraging the local talent that we can be proud to show off.

To learn more about their designs, visit APPAREIL Atelier.

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Researched and written by Tanya Ayala Sejean, a student in the PR & Communications Management Diploma program at McGill University. 

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